An engaging evening with Doyeon Ku, a seasoned UX designer and researcher from Daylight design, was hosted for attendees on 5 April. Doyeon shared her vast knowledge and experience in user experience research throughout the Talk. The Talk focused on the value of user experience (UX) research in product design as well as the different approaches and strategies used to acquire data on customer needs and behaviour. Attendees had the chance to question Doyeon about UX research during the Q&A session following the presentation. The opportunity to hear from an expert in the field and obtain a deeper understanding of enhancing user experience was precious to the attendees.